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The European Red Cross Road Safety Campaign 2007 - 2008

The 4th European Red Cross Road Safety Campaign came to an end on 22 June 2008. The final event was celebrated on 6 June 2008 in Lisbon, Portugal.

During the opening ceremony, Luc Henskens, Director of the Red Cross/EU Office, presented the “Red Cross Road Safety and First Aid Resource Pack”, the core product of the campaign. It is an interactive tool with worksheets on road safety and First Aid in 16 European languages, which were tested by 29 000 people. In total, more than 300 000 people participated in road safety events organised across Europe by the Red Cross during the 2007- 2008 campaign.

Mr. Henskens also presented the Position Paper of the EU Red Cross National Societies on First Aid and Driving Licence  to the European Commission.

Between April 2007 and June 2008, National Red Cross Societies have delivered programmes to increase awareness, knowledge and respect of road safety rules and behaviours as well as to promote first aid amongst the general public. This campaign was aiming at contributing to the European Commission’s target of reducing the number of road victims by 50% by 2010.

Supported by the European Commission, Toyota Motor Europe and TomTom, the campaign involves the active participation of 19 National Red Cross Societies: Austria, Bulgaria, Czech Republic, Cyprus, Estonia, Finland, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Malta, Poland, Portugal, Romania, Slovak Republic, Slovenia and the United Kingdom.

 

The focus of the European Red Cross Road Safety Campaign 2007- 2008

  • increasing European visibility for road safety issues
  • collecting best practice tools for road safety and first aid and proactively sharing this throughout Europe
  • encouraging individuals, communities, organisations and governments to improve road safety.

The main outcome of the European Red Cross Road Safety Campaign 2007- 2008

The main outcome of the campaign was the production of a road safety and first aid resource pack which will focus on 3 key themes:

  • raising awareness (by involving the public, communication, media and PR)
  • influencing behaviour (through formal/non-formal education for children aged 7-11)
  • building community capacity - how to mobilise communities to take action to reduce road traffic accidents in their neighbourhoods.

 

The practical use of the road safety and first aid resource pack

The resource pack provides the Red Cross, other road safety agencies and multipliers throughout Europe with tested materials in order to operate programmes that best tackle the issues in their country.

 

The resource pack is now available for
free download on this website.

Road Safety and First Aid Resource Pack now online
Click here!

Resource Pack Launch - Press release June 2008

Campaign Newsletter June 2008

Position Paper on First Aid and Driving Licence

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