The
European Commission
In 2001, the European Commission proposed the goal to save yearly
25.000 lives on European roads by the target date of 2010. The
European Red Cross Road Safety Campaign 2007- 2008 is one of
the projects supported by the Commission.
Jacques Barrot, Vice-President of the European Commission in
charge of transport matters, said on the launch of the European
Red Cross Road Safety Campaign 2007- 2008: "I very much
welcome the launch of this campaign on the First European Road
Safety Day, and the European Commission is proud of being one
of the campaign's sponsors. The objective of making our roads
safer is one that we all share – and one where we can
all make a contribution." For more information, go to the
website
Read
about Road Safety in Europe (Powerpoint)
Toyota Motor Europe
Toyota
Motor Europe has been a partner of the European Red Cross Road
Safety Campaign since 2003. The financial and in kind support
of the new campaign (lending of vehicles, joint hosting of events),
is aligned with new initiatives that illustrate Toyota's commitment
towards road safety. These include: making Vehicle Stability
Control available on most Toyota models by May 2007; hosting
a Stakeholder Dialogue on Road Safety in Brussels on 26 April
2007 during the UN Global Road Safety Week; and joining the
eSafetyAware! platform, a pan-European initiative promoting
market introduction of intelligent vehicle safety systems.
Toyota
Motor Europe (TME) NV/SA oversees the wholesale sales and marketing
of Toyota and Lexus vehicles, parts and accessories, and Toyota’s
European manufacturing and engineering operations. Toyota directly
and indirectly employs approximately 55,000 people in Europe
and has invested over €6 billion since 1990. In 2006, Toyota
sold 1,124,119 Toyota and Lexus vehicles in Europe, enjoying
its tenth consecutive record year of sales. The company aims
to sell 1.22 million units in Europe in 2007, including 44,500
hybrid vehicles. For more information, go to the website.
TomTom
TomTom,
the world’s largest portable navigation solutions provider,
has also pledged its support by sponsoring this year's campaign.
“TomTom takes road safety very seriously and we are therefore
very proud to be a partner of the Red Cross in promoting road
safety throughout Europe”, said Alexander Ribbink, COO
TomTom. “Recent independent research states that satellite
navigation devices contribute to road safety, making the decision
to support the European Red Cross Road Safety Campaign a natural
one.”
TomTom
NV is the world’s largest navigation solution provider.
TomTom's products are developed with an emphasis on innovation,
quality, ease of use and value. TomTom's products include the
award-winning TomTom GO family and the TomTom ONE range. TomTom
was founded in 1991 in Amsterdam and has offices in Europe,
North America and Asia Pacific. TomTom is listed at Euronext,
Amsterdam Stock Exchange in The Netherlands. For more information,
go to the website.
